Boutique Hotel Website Design
A website that reflects your boutique hotel's character and turns visitors into direct bookings. Built with a booking calendar, SEO, and a design that sets you apart from the big hotel chains.
Takes 5 minutes · No obligation · Live in 2 weeks
Your Boutique Hotel Deserves Better Than a Booking.com Listing
You created a boutique hotel with character — the design, the personal touches, the story behind every room. But on Booking.com, your property looks just like every other listing. You're paying 15% to 30% commission on every booking, you have no control over how your brand is presented, and you can't build a direct relationship with your guests.
Having your own boutique hotel website changes that. When travelers can find your hotel on Google, feel the atmosphere through your site's photos and story, check room availability, and book & pay directly, you keep the full room rate, own the guest relationship, and build a brand that guests remember and return to.
Save Your Team Time
No more endless messaging with guests. Your site's FAQs & booking calendar answer all questions.
Increase direct bookings
When your site offers the same ease of use for booking a stay as the big platforms do, guests will book directly with you.
Sell Experiences
Wine tastings, cooking classes, guided tours, spa treatments — guests can see available dates, book instantly, and pay online.
SEO, AEO, Meta Ads
You focus on your business. We help you get found in Google & AI search. Want to boost a landing page? We can run your Meta Ads and optimize your Google Business Profile.
What's Included in Your Boutique Hotel Website Design
🏨 Web Design For Boutique Hotels
A website that captures the unique character of your hotel. Not a chain hotel template — a site that tells your story and showcases what makes you different.
📅 Booking Calendar
Guests check availability, pick their dates, and pay online. Syncs with Airbnb, Booking.com, and Google so you never get double bookings.
🔍 SEO That Brings Guests to You
Keyword research, Google Search Console, Google Business Profile, SEO blog marketing and a search-friendly + AI-friendly structure so travelers find your hotel when they search for places to stay in your area.
✍️ Professional Copywriting
We write every page — your story, your rooms, your experiences — in your brand's tone of voice, while taking into account SEO.
📱 Mobile-First
Most travelers book from their phone. Your site will look and work perfectly on any screen size
🏠 Pages for Every Room Type
Villas, tiny houses, suites, treehouses — each accommodation type gets its own page with photos, details, and booking.
🍷 Sell Experiences & Packages
Wine tastings, spa packages, cooking classes, guided tours — each experience gets its own page with booking calendar.
🔒 Privacy & Cookie Compliance
Cookie bar, cookie policy, privacy policy — your site meets GDPR and global privacy requirements out of the box. We adapt your site to meet local tourism regulations and link to relevant complaint filing.
🎨 Your Brand, Your Style
Colors, fonts, and layout that match your boutique hotel brand. Not a cookie-cutter template.
✏️ Edit It Yourself
The intuitive drag-and-drop platform allows your team to easily edit text, swap photos, publish blogs and create new pages — anytime, no developer needed.
What a Boutique Hotel Website Looks Like
How We Build Your Boutique Hotel Site
01
Get A Free Estimate
Use our free quoting tool to tell us about your accommodation types, activity packages, and goals. As you add website pages, features or languages, you'll see your estimate change.
02
Quick Onboarding
Secure your spot by paying a 50% deposit. Instantly get a 5-minute onboarding form. Share your hotel photos, room details, and any preferences.
03
Draft In 1 Week
We design and build your complete website — pages, copy, booking calendar, SEO — and send you a draft to review.
04
Live in 2 Weeks
After your feedback and final tweaks, your surf lodge website goes live and you can start accepting direct bookings.
Boutique Hotel Website Cost
Why Your Boutique Hotel Needs Its Own Website
You're paying commission on every booking
Booking.com, Airbnb and Expedia take 15% to 22% of every reservation. For a 20-room boutique hotel with an average rate of $150 per night and 70% occupancy, that's more than $110k per year in commissions. A website that captures even a fraction of those bookings directly pays for itself many times over.
You don't own the guest relationship
When someone books through an OTA (Online Travel Agency, such as Airbnb and Booking), the OTA owns that customer. You can't email them about your new seasonal menu. You can't invite them back with a loyalty offer. With your own website, every guest goes into your mailing list. You build a community of returning guests — not one-time OTA transactions.
Your brand gets lost in a listing
A Booking.com listing is a Booking.com listing. Your boutique hotel — with its carefully chosen design, local art, and personal touches — looks the same as a budget chain hotel on the platform. Your own website tells your story, shows your design and vibe, and gives guests a reason to choose you.
You can sell more than just beds
On Booking.com you sell rooms. On your own site you sell the full experience — wine tastings, cooking classes, spa packages, guided tours, airport transfers, room upgrades. Each one is a revenue stream that OTAs don't support.
FAQs
How much does a boutique hotel website cost?
Our boutique hotel websites start at $2,900 (€2,900 for European properties). The final cost depends on the number of room types, languages, and extras like wine tour booking pages or logo design. Most boutique hotel owners invest between $2,900 and $5,000. Use our free hotel website quote tool to get your exact estimate in 5 minutes.
How long does it take to build a boutique hotel website?
You get a draft within 1 week. Including feedback and revisions, the full process takes a maximum of 2 weeks - provided you share your hotel photos and property information promptly. We handle that in a quick 5-minute onboarding right after your deposit.
Can I sell tours and experiences on my website?
Yes. Each type of experience - guided tours, cooking workshops, yoga classes, day trips - gets its own dedicated page where guests can see details, check availability, and book online. Each experience page costs $190 to build and includes implementation of a tour booking calendar.
What booking system works best for boutique hotels?
We compare 20+ booking engines and recommend the best fit for your boutique hotel based on your location, guest volume, and payment needs. Great options for boutique hotels include Siteminder, Cloudbeds, Mews, Advance.cm, and Hospitable. The booking system syncs with Airbnb, Booking.com, Expedia, Google and more so your availability stays accurate across all platforms.
Will my website help me shift bookings from Airbnb to direct bookings?
Yes. Research shows that most vacation bookers also check out your own website. When your website has slightly lower prices (because you save on commissions!) and a booking calendar with real-time availability, guests usually prefer to book and pay directly with you instead of through an OTA like Airbnb or Booking. Even shifting just 3 to 5 bookings per month from Airbnb to your own website saves thousands per year in commissions.
Will my hotel website work on mobile?
Yes. Every site we build is optimized for mobile. Most travelers browse and book from their phone, especially while traveling. Your site loads fast, looks great on any screen, and the booking flow works perfectly on mobile.
Do you offer SEO for boutique hotel websites?
Every website includes foundational SEO - keyword research for boutique hotel related search terms in your area, Google Search Console setup, meta tags, and a search-friendly structure. For ongoing visibility, we offer additional monthly SEO monitoring and SEO content marketing packages - like blogs about local hotspots and travel tips that bring guests to your site through Google.We can also help you optimize your Google Business Profile on Google Maps. For pricing on these packages, please check out our free hotel website quote tool.
Once it's live, can I edit the website myself?
Yes. We build with a userfriendly interface that offers you a simple drag-and-drop editor. You can edit text, change photos, and create new pages anytime - no developer needed. We also include free minor edits done by us as part of the monthly hosting fee.
What if I don't have professional photos yet?
We highly advise to first hire a photographer. A hospitality website is very visual and must be immediately appealing and inviting to the potential guest.
Do you work with boutique hotels outside of Europe?
Yes, we serve clients worldwide. Our quoting tool automatically shows pricing in euros for European properties and in dollars for everywhere else.
Ready to Get Your Boutique Hotel Online?
Stop paying commission on bookings your own website could capture. Get a custom website built for your surf boutique hotel — with a booking calendar, SEO, and everything you need to start getting direct bookings.
